By Krcmar

ISBN-10: 3662458624

ISBN-13: 9783662458624

Informationsmanagement hat die Aufgabe, den im Hinblick auf das Unternehmensziel bestmöglichen Einsatz der Ressource info zu gewährleisten. Dieses Buch vermittelt die zentrale Einsicht, dass Informations- und Kommunikationstechniken nicht nur Rationalisierungsmöglichkeiten eröffnen, sondern vor allem Gestaltungsmöglichkeiten für business enterprise und neue Geschäftsmodelle bieten. Somit kann der Leser die unternehmerische und gesellschaftliche Bedeutung von details sowie die Potenziale informationsverarbeitender Systeme einschätzen. Hierzu erhält er einen fundierten Einblick in die Systeme, die Informationen verarbeiten, speichern und übertragen, aber auch in die Techniken, auf denen sie beruhen. Darüber hinaus werden dem Leser auch die Führungsaufgaben des Informationsmanagements verständlich gemacht. Neben den theoretischen Grundlagen vermittelt dieses Buch konkretes Methodenwissen und richtet sich somit an Studierende wie Praktiker. Unterstützung leistet eine an die Struktur des Buches angelehnte Übungsfallstudie.

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Informationsmanagement: (German Edition) by Krcmar


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