By Joachim Zentes,Bernhard Swoboda,Dirk Morschett,Hanna Schramm-Klein

ISBN-10: 3834934232

ISBN-13: 9783834934239

Namhafte Wissenschaftler und Berater sowie hochkarätige Vertreter der Unternehmenspraxis beleuchten in forty six Beiträgen die wesentlichen Entwicklungstendenzen im Handel - vorrangig im Einzelhandel - aus einer internationalen Perspektive und nehmen Stellung zu Erscheinungsformen, Rahmenbedingungen, Einflussfaktoren, nationalen und regionalen Strukturen und Besonderheiten, strategischen Stoßrichtungen und Konzepten, Betriebs- und Vertriebstypen, Handelsmarketing, Beschaffungs- und Supply-Chain-Management, company administration sowie Handel und Innenstadt.

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Handbuch Handel: Strategien – Perspektiven – Internationaler Wettbewerb (German Edition) by Joachim Zentes,Bernhard Swoboda,Dirk Morschett,Hanna Schramm-Klein


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